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Step 4: Mineral Eyeshadow

Jane Iredale Mineral Eye ShadowEyeshadows are meant to enhance the eye by pulling out its natural color and beauty. The shading of color will also help, among other things, to minimize a deep-set eye, maximize a small eye, give definition to a flat eye and flatten a protruding eye. Where you place the highlighter and shadow are key to making the most of the eye shape. Choose colors for highlighter, lid and crease that blend together naturally. Don't try to match the eye color with a shadow, since this will only cancel-out the eye. A complementary/contrasting color is what makes the eye pop (e.g., brown/blue). We've put together trios that work beautifully together!


Products

Bling Eye Shadow Kit

Jane Iredale Bling Eyeshadow KitDESCRIPTION:

If you like jewel-like eyelids, look no farther than the Bling Eye Shadow Kit. Five opalescent colors highlight the eyelid with shimmering light.

  • Includes five colors: Pure Gold, Azure, Hot Pink, Blue Violet and Sea Green
  • Use alone, in combination, or mix your favorite shades for a unique color
  • Packaged in a mirrored compact with a soft application brush
  • Shimmers with real, 24-Karat gold
  • Made with gentle, healthful minerals

TIPS:

  • Use alone or on top of other shadows
  • Intensify the colors by putting them on top of Canvas or Petal Lid Primer
  • Brush them all over the eye with our Deluxe Shader Brush to shade and highlight

HOW TO USE:

Use our “Simple Eye Technique.”

  • Apply your darkest color in a sideways V with our Eye Contour Brush
  • Highlight above the iris in a medium shade with our Eye Shader Brush
  • Highlight the brow bone in your lightest shade with our Deluxe Shader Brush
  • Blend well with a clean brush

Daytime Eye Shadow Kit

Jane Iredale Daytime Eyeshadow KitDESCRIPTION:

The Daytime Eye Shadow Kit's five colors work together to create beautiful, delicate shading. It contains Almond, a color that’s ideal for that daytime glow. The Oyster shade can be used not just for the eyes but for highlighting the top of the cheekbone as well.

  • Includes five colors: Oyster, Almond, Cappuccino, Dark Suede and Charcoal
  • Use each shade alone, layer or blend together
  • Formulated with minerals, botanical extracts and silica
  • Creates gorgeous, natural-looking eyes packaged in a mirrored compact with application brush

TIPS:

  • Spritz our eyeliner brush with D2O, Balance or POMMISST, and pick up shadow for an eyeliner that stays and stays
  • It's always a good idea to brush the base powder on the eyelid to even out the skin tone and for sun protection
  • Use each shade alone, layer or blend together

HOW TO USE:

Use our “Simple Eye Technique.”

  • Apply your darkest color in a sideways V with our Eye Contour Brush
  • Highlight above the iris in a medium shade with our Eye Shader Brush
  • Highlight the brow bone in your lightest shade with our Deluxe Shader Brush
  • Blend well with a clean brush

Lid Primer

Jane Iredale Lid PrimerDESCRIPTION:

Ever wonder how you can keep eye shadows from creasing on oily lids, or how you can get more life and longer wear out of your favorite color? Our lid primer also doubles as a shadow that can be applied with a finger to make the eye look moist and shimmery. It adds a subtle highlight to the lid, and can be worn alone or with shadows on top.

  • Hydrated silica controls oil so perfectly, you'll never see a creased shadow again

TIPS:

  • Use not only as a primer, but a highlighter as well on brow and cheek bones
  • If you are dealing with an oily lid, smooth our Lid Primer over the entire eye area first
  • Then, with the Eye Shader Brush smooth the highlighter color all over eye from lash line to brow

HOW TO USE:

  • With our Camouflage Brush, apply a thin layer all over eye lid. It will act as a highlighter where you don't apply shadow and a primer where you do
  • Don't apply it too thickly or it will crease
Lid Primer Canvas
Lid Primer Petal
Lid Primer Lemon

Nighttime Eye Shadow Kit

Jane Iredale Nighttime Eyeshadow KitDESCRIPTION:

Nighttime is as versatile as our Daytime Kit but with a lot of shimmery oomph! There isn't a party you won't be ready for if you keep Nighttime in your purse!

  • Includes five colors: Kiss, Supernova, Khaki, Dusk and Merlot
  • Made with pure, good-for-the-skin minerals
  • Colors can be used wet or dry
  • Includes an eye shadow brush and compact mirror

TIPS:

  • Spritz our eyeliner brush with D2O, Balance or POMMISST, and pick up shadow for an eyeliner that stays and stays
  • It's always a good idea to brush the base powder on the eyelid to even out the skin tone and for sun protection
  • Use each shade alone, layer or blend together

HOW TO USE:

Use our “Simple Eye Technique.”

  • Apply your darkest color in a sideways V with our Eye Contour Brush
  • Highlight above the iris in a medium shade with our Eye Shader Brush
  • Highlight the brow bone in your lightest shade with our Deluxe Shader Brush
  • Blend well with a clean brush

PurePressed® Duo Eye Shadow

Jane Iredale PurePressed Duo Eye ShadowDESCRIPTION:

We’ve put together two made-to-match shades for the brow bone, crease and lid. All our highly pigmented shadows are simple to blend, sensitivity-tested…and they stay put for gorgeous, crease-free, long-lasting eye color.

  • Gentle, safe for sensitive eyes and formulated with good-for-the-skin ingredients
  • Crease-resistant and long-lasting
  • May be applied wet or dry to compliment any look
  • Great for shading, highlighting, contouring and lining

TIPS:

  • Spritz our eyeliner brush with D2O, Balance or POMMISST and pick up shadow for an eyeliner that stays and stays
  • It’s always a good idea to brush the base powder on the eyelid to even out the skin tone and for sun protection
  • Don’t try to match the eye color with a shadow, since this will only cancel-out the eye. A complementary/contrasting color is what makes the eye pop (e.g., brown on a blue eye)
  • If you have red or dark circles, stay away from blue or gray tones. They just accentuate the darkness

HOW TO USE:

Use our “Simple Eye Technique.”

  • Apply your darkest color in a sideways V with our Eye Contour Brush
  • Highlight above the iris in a medium shade with our Eye Shader Brush
  • Highlight the brow bone in your lightest shade with our Deluxe Shader Brush
  • Blend well with a clean brush
PurePressed Duo Antique Rose and Merlot
PurePressed Duo Oyster and Supernova

PurePressed® Single Eye Shadows

Jane Iredale PurePressed Singe Eye ShadowDESCRIPTION:

Our highly pigmented shadows are simple to blend, sensitivity-tested and they stay put for gorgeous, crease-free, long-lasting eye color.

  • Gentle, safe for sensitive eyes and formulated with good-for-the-skin ingredients
  • Crease-resistant and long-lasting
  • May be applied wet or dry to compliment any look
  • Great for shading, highlighting, contouring and lining

TIPS:

  • Spritz our eyeliner brush with D2O, Balance or POMMISST and pick up shadow for an eyeliner that stays and stays
  • It's always a good idea to brush the base powder on the eyelid to even out the skin tone and for sun protection
  • Don't try to match the eye color with a shadow, since this will only cancel-out the eye, complementary/contrasting color is what makes the eye pop
  • If you have red or dark circles, stay away from blue or gray tones. They just accentuate the darkness

HOW TO USE:

Use our "Simple Eye Technique."

  • Apply your darkest color in a sideways V with our Eye Contour Brush
  • Highlight above the iris in a medium shade with our Eye Shader Brush
  • Highlight the brow bone in your lightest shade with our Deluxe Shader Brush
  • Blend well with a clean brush
Purepressed Single Allure
Purepressed Single Blue Moon
PurePressed Single Bone
PurePressed Single Cappucino
PurePressed Single Champagne
PurePressed Single Crushed Ice
PurePressed Single Dark Suede
PurePressed Single Dawn
PurePressed Single Dusk
PurePressed Single Ecru
PurePressed Single Emerald
PurePressed Single Glimmer Gold
PurePressed Single Opal Crush
PurePressed Single Oyster
PurePressed Single Peach Sherbet
PurePressed Single Pink Smoke
PurePressed Single Shell
PurePressed Single Slate Brown
PurePressed Single Smoke Grey
PurePressed Single Supernova
PurePressed Single Taupe
PurePressed Single Walnut
PurePressed Single White

PurePressed® Triple Eye Shadow

Jane Iredale PurePressed Triple Eye ShadowDESCRIPTION:

We've put together three made-to-match shades for the brow bone, crease and lid. All our highly pigmented shadows are simple to blend, sensitivity-tested…and they stay put for gorgeous, crease-free, long-lasting eye color.

  • Gentle, safe for sensitive eyes and formulated with good-for-the-skin ingredients
  • Crease-resistant and long-lasting
  • May be applied wet or dry to compliment any look
  • Great for shading, highlighting, contouring and lining

TIPS:

  • Spritz our eyeliner brush with D2O, Balance or POMMISST and pick up shadow for an eyeliner that stays and stays
  • It's always a good idea to brush the base powder on the eyelid to even out the skin tone and for sun protection
  • Don't try to match the eye color with a shadow, since this will only cancel-out the eye. A complementary/contrasting color is what makes the eye pop (e.g., brown/blue)
  • If you have red or dark circles, stay away from blue or gray tones. They just accentuate the darkness

HOW TO USE:

Use our “Simple Eye Technique.”

  • Apply your darkest color in a sideways V with our Eye Contour Brush
  • Highlight above the iris in a medium shade with our Eye Shader Brush
  • Highlight the brow bone in your lightest shade with our Deluxe Shader Brush
  • Blend well with a clean brush
Purepressed Triple Azure
Purepressed Triple Brown Sugar
Purepressed Triple Cloud Nine
Purepressed Triple Khaki Kraze
Purepressed Triple Pecan Chocolate
Purepressed Triple Pink Bliss
Purepressed Triple Sea Foam
Purepressed Triple Sweet Spot
Purepressed Triple Think Pink
Purepressed Triple Triple Cognac
Purepressed Triple Truly Denim


Disclaimer: Individual results may vary from patient to patient and there is no guarantee of specific results.

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