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Step 7: Mascaras

Concentrate most of the mascara at the base of lashes. Rock the brush at the base and pull through lashes in an upward sweeping motion. To give a more rounded effect to the eye, apply more product on the center lashes. One coat only on lower lashes. Too much mascara can be aging.


Products

PureLash™ Lengthening Mascara

Jane Iredale PureLash Lengthening MascaraDESCRIPTION:

  • Our PureLash Lengthening Mascara contains triple-length cellulose fibers (no synthetics) to give you the lashes you've dreamed of
  • We've added Dex-Panthenol to the formula in liposome form, so that with every swipe you add a conditioner to your lashes
  • Also keeps formula nice and moist
  • Wheat protein thickens, curls and strengthens lashes
  • Top quality brush makes sure you get even coverage and that lashes are separated
  • We’ve eliminated all the harsh chemicals common in mascara
  • Sensitivity tested

TIPS:

  • If you are going to layer mascara, don’t wait for each application to dry; this is what makes lashes stick together
  • Don’t pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product
  • Too much mascara can be aging
  • Brown often looks softer around the eyes than black

HOW TO USE:

  • Be sure to rock the mascara wand at the base of your lashes first; this is where you want the most product, then brush out to the tips
  • Apply a layer of ourPureLash Extender and Conditioner first. You’ll be amazed how it thickens your lashes. It also means that you’ll use less mascara
  • Allow to dry until tacky and then apply PureLash Lengthening Mascara
PureLash Lengthening Mascara Jet Black
PureLash Lengthening Brown Black Mascara
PureLash Lengthening Navy Mascara

Longest Lash Thickening & Lengthening Mascara

Jane Iredale Longest Lash Thickening  & Lengthening MascaraDESCRIPTION:

This dual-purpose formula contains sea minerals that condition lashes so they can grow to their fullest potential, while thousands of cellulose fibers coat the lashes for a look that’s glamorous, rich and full. Expand your lashes’ wardrobe from basic black and brown with four new shades that go from subtle to "look at me!" Our extra large, tapered brush makes application easy and separates lashes effortlessly.

  • Packaged in a squeezable tube with the highest quality brush
  • Contains 75% more product than normal mascaras
  • Conditions lashes so they don’t clump, flake or break

TIPS:

  • When Longest Lash Lengthening Mascara is initially used, it may feel drier than other mascaras. This is because we’ve replaced the normal water content with algae extracts. The power of the extracts is what nourishes and conditions the lashes. For optimum application and feel, begin with a layer of PureLash Extender and Conditioner and while it is still damp, apply Longest Lash Lengthening Mascara

HOW TO USE:

  • Apply a layer of our PureLash Extender and Conditioner first. You’ll be amazed how it thickens your lashes. It also means that you’ll use less mascara
  • Allow to dry until tacky and then apply Longest Lash Lengthening Mascara
  • Be sure to rock the mascara wand at the base of your lashes first; this is where you want the most product, then brush out to the tips
Longest Lash Lengthening Mascara Black Ice
Longest Lash Lengthening Mascara Espresso
Longest Lash Lengthening Mascara Dark Auburn
Longest Lash Lengthening Mascara Slate Grey
Longest Lash Lengthening Mascara Ripe Plum
Longest Lash Lengthening Mascara Dark Blonde

PureLash™ Mascara

Jane Iredale PureLash MascaraDESCRIPTION:

We have taken out all known sensitizers from our mascara and they have all been sensitivity-tested, so even people who could not previously wear mascara should try this. Not only colors and thickens lashes, but also conditions them.

  • Hypoallergenic formula contains no lacquer, shellac or petroleum products
  • It won’t smear, flake or smudge
  • Water-resistant
  • Seaweed liposomes and panthenol keep it moist and help to condition lashes
  • Algae extracts condition and protect lashes to reduce splitting and breaking
  • Highest quality brush for even application and separation of lashes

TIPS:

  • If you are going to layer mascara, don’t wait for each application to dry; this is what makes lashes stick together
  • Don’t pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product
  • Too much mascara can be aging
  • Brown often looks softer around the eyes than black

HOW TO USE:

  • Be sure to rock the mascara wand at the base of your lashes first; this is where you want the most product, then brush out to the tips
PureLash Mascara Black Onyx
PureLash Mascara Agate Brown

PureLash™ Extender & Conditioner

Jane Iredale PureLash Extender & ConditionerDESCRIPTION:

Provides a much-needed step towards unbelievable lashes. When used to prime lashes for mascara, it adds measurable thickness and length and allows you to use less mascara. A single coat of this revolutionary formula before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

  • Algae extract conditions and protects lashes
  • You will need to apply less mascara
  • Stops lashes from drying out and splitting
  • Allows lashes to grow to their fullest potential
  • May even encourage extra growth

TIPS:

  • Be sure to rock the mascara wand at the base of your lashes first; this is where you want the most product, then brush out to the tips

HOW TO USE:

  • Layer on a thin coat. Don’t let it dry completely before applying your mascara. It should still be tacky. One coat of mascara afterwards should be enough!


Disclaimer: Individual results may vary from patient to patient and there is no guarantee of specific results.

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